How do you increase brand awareness, boost morale, reach new markets and give something back to YOUR community?

When forming a decision about buying a product or service from a particular company or organisation, 44% of people asked said it was important that the organisation shows a high degree of social responsibility.

Corporate Brand and Corporate Responsibility, MORI

Organisations throughout Scotland are looking at more innovative and creative ways of engaging their staff and customers. To compete for employees and sales, businesses are teaming up with local and national charities to offer unique benefits and selling-points to their stakeholders.

Benefits of Supporting a Charity

The Royal Bank of Scotland, Ladbrokes, Miller Homes and Tunnocks, Roinn, George Wimpey and Graham Technologies to name a few have already shown us their support. By working with Erskine you too can reap the rewards of supporting a charity:

• Demonstrate social responsibility - promoting your commitment to the local and wider community

• Positive PR and media opportunities

• Unique selling point over competitors

• Corporate reputation and brand is strengthened

• Enhanced consumer loyalty - consumers like to support a company that cares

• Offset charity donations against corporation tax

• Improved staff morale and commitment

• Positive connections with the community

Why Choose Erskine?

A partnership with Erskine can offer your company a unique opportunity to link with one of Scotland's most respected charities. We have the capabilities to reach many supporters throughout Scotland, including our large donor base in the Central Belt, through our award winning newsletter 'Erskine News', mailing updates and our website.

Erskine provides care for over 1,200 ex-Service men and women in Scotland each year. Since opening in 1916 we have cared for over 70,000 men and women of all ages. We have homes in Edinburgh, Erskine and Bishopton including our new dedicated dementia care home - Erskine Park and a brand new home in Anniesland, Glasgow opening in summer 2007. We are also looking at ways to expand our bed provision in Edinburgh to meet demand. In addition, Erskine also provides bursaries to ex-Service men and women who live in other parts of Scotland to ensure that they too can receive the best care available in their local area.

The Scottish ex-Service men and women we provide care for receive the highest standards of nursing and dementia care. But don't just take our word for it:

The First Minister, Mr Jack McConnell:

"Scotland is a fighting country with a proud military tradition which is part of the fabric of the Nation. Nothing is closer to our hearts than the veterans’ charities, of which none is more important than Erskine. The Scottish Government is proud to be associated with the work of Erskine, it is so valuable and so important to our country."

So what does it involve?

There are many ways that your organisation and Erskine can work together including:

• Employee fundraising - race nights, sponsored running/walking events, quiz nights, parachute jumps, coffee mornings, raffles etc

• Employee volunteers and team challenges

• Sponsorship of events or equipment

• Come to one of our events

• Gifts in Kind

• Payroll giving

• Donations

• Matched-giving

• Cause-related marketing